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Drug promotion : a source of information about drugs?
Hibberd, Patricia L.; Meadows, A. J. - In: Journal of information science 2 (1980) 1, pp. 3-11
Persistent link: https://www.econbiz.de/10002882104
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Advertising and research
Peerbhoy, Ayaz S. - 1964
Persistent link: https://www.econbiz.de/10002642086
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Newspaper advertising and the Negro market
Petrof, John V. - In: Journal of retailing 46 (1970) 1, pp. 20-31
Persistent link: https://www.econbiz.de/10002643978
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Action publicitaire et duopole
Pinhas, Max - In: Revue économique : revue bimestrielle 22 (1971) 5, pp. 737-750
Persistent link: https://www.econbiz.de/10002644313
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Marketing power and the growth of bureaucracy in the advertising business : the example of detergents
Piquet, Sylvère - In: European research : marketing, opinion, advertising 6 (1978) 5, pp. 203-214
Persistent link: https://www.econbiz.de/10002646295
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Advertising in a developing economy : opportunity and responsability
Harper, Malcolm - In: European journal of marketing : EJM 9 (1975) 3, pp. 215-223
Persistent link: https://www.econbiz.de/10002647279
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Advertising : more than meets the eye?
Preston, Ivan L.; Scharbach, Steven E. - In: Journal of advertising research 11 (1971) 3, pp. 19-24
Persistent link: https://www.econbiz.de/10002651191
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Australia
Harris, Bruce - In: International advertising and marketing, (pp. 421-429). 1979
Persistent link: https://www.econbiz.de/10002653795
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The use of research in creating advertising
Sadler, Robin - In: New perspectives in marketing, (pp. 109-133). 1972
Persistent link: https://www.econbiz.de/10002730811
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Redmayne and Week's Market research
Redmayne, Paul; Weeks, Hugh - 1951 - 2d ed., rev. and rewritten
Persistent link: https://www.econbiz.de/10002731057