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Purpose: The purpose of this study is to identify and explain how leadership behaviors of sales managers can enhance the development of salespeople within the context of those interpersonal connections and interactions that is the sales ecosystem. Design/methodology/approach: The authors...
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Commentators suggest that the business-to-business sales role is changing and evolving into relationship management. Previous research indicates that a relationship management role is very different from ‘traditional’ sales, and that it may require a different attitude on the part of the...
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Despite the many millions of dollars put into sales training every year - when it comes to observing the actual behaviors we know virtually nothing about what is put into practice. In this ground breaking study we examine the actual behaviors of 800 sales people in live sales meetings and...
Persistent link: https://www.econbiz.de/10013124092
This paper investigates the under-researched area of key account management (KAM) implementation through a systematic review of the literature, syndications with a panel of industry exemplars, and a survey investigating how organizations implement KAM. Through this we identify a stage model that...
Persistent link: https://www.econbiz.de/10013124094
Fair Trade companies have pulled off an astonishing tour de force. Despite their relatively small size and lack of resources, they have managed to achieve considerable commercial success and, in so doing, have put the fair trade issue firmly onto industry agendas. We analyze the critical role...
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