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Should we use single items? : better not
Sarstedt, Marko; Diamantopoulos, Adamantios; … - In: Journal of business research : JBR 69 (2016) 8, pp. 3199-3203
Persistent link: https://www.econbiz.de/10011507985
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How collinearity affects mixture regression results
Becker, Jan-Michael; Ringle, Christian M.; Sarstedt, Marko - In: Marketing letters : a journal of research in marketing 26 (2015) 4, pp. 643-659
Persistent link: https://www.econbiz.de/10011399174
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On the practical relevance of the attraction effect : a cautionary note and guidelines for context effect experiments
Lichters, Marcel; Sarstedt, Marko; Vogt, Bodo - In: AMS review : official publication of the Academy of … 5 (2015) 1/2, pp. 1-19
Persistent link: https://www.econbiz.de/10011294206
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Individual psychological ownership : concepts, evidence, and implications for research in marketing
Jussila, Iiro; Tarkiainen, Anssi; Sarstedt, Marko; … - In: Journal of marketing theory and practice 23 (2015) 2, pp. 121-139
Persistent link: https://www.econbiz.de/10011300920
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Special issue on psychological ownership : a concept of value to the marketing field
Jussila, Iiro (contributor); Tarkiainen, Anssi (contributor) - 2015
Persistent link: https://www.econbiz.de/10011300924
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Consumer choice in context : a qualitative meta-analysis and six experiments on the context dependency of consumer preferences
Lichters, Marcel - 2015
Persistent link: https://www.econbiz.de/10011410832
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Addressing endogeneity in international marketing applications of partial least squares structural equation modeling
Hult, G. Tomas M.; Hair, Joseph F.; Proksch, Dorian; … - In: Journal of international marketing 26 (2018) 3, pp. 1-21
Persistent link: https://www.econbiz.de/10011924475
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The use of sampling methods in advertising research : a gap between theory and practice
Sarstedt, Marko; Bengart, Paul; Shaltoni, Abdel Monim; … - In: International journal of advertising : the quarterly … 37 (2018) 4, pp. 650-663
Persistent link: https://www.econbiz.de/10011882055
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Customer research : time for second thoughts
Sarstedt, Marko; Schütz, Tobias - In: The marketing review 18 (2018) 1, pp. 97-111
Persistent link: https://www.econbiz.de/10011892860