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AMERICAN BUSINESSPEOPLE'S PERCEPTIONS OF MARKETING AND NEGOTIATING IN THE PEOPLE'S REPUBLIC OF CHINA

Lee, Kam‐Hon; Wing‐Chun Lo, Thamis - In: International Marketing Review 5 (1988) 2, pp. 41-51

People's Republic of China in 1975. Because of China's open door policy and her determination to modernise, there have been … many changes in US‐China business. Therefore, it is important to conduct an updated survey to furnish another reference … point for American businesspeople who want to engage in China business. It was found that the most important observations …

Persistent link: https://www.econbiz.de/10014827934

The relevance of retailer country-of-origin to consumer store choice: evidence from China

Maruyama, Masayoshi; Wu, Lihui - In: International Marketing Review 31 (2014) 5, pp. 462-476

were collected through a consumer survey targeting grocery consumers in a second-tier city in China. Factor analysis and …

Persistent link: https://www.econbiz.de/10014828222

Consumer perceptions of CSR: (how) is China different?

Kolk, Ans; Dolen, Willemijn van; Ma, Leiming - In: International Marketing Review 32 (2015) 5, pp. 492-517

. Consequently, good insight is lacking into non-Western markets where consumers may respond differently. China is a case in point … for local Chinese compared to foreign firms; and whether results differ across regions within China. Design …/methodology/approach – A country-wide study was done using a questionnaire to collect data in seven distinctive regional markets across China …

Persistent link: https://www.econbiz.de/10014828227

Corporate social responsibility as a marketing strategy in foreign markets

Hadjikhani, Amjad; Lee, Joong Woo; Park, Sohee - In: International Marketing Review 33 (2016) 4, pp. 530-554

Purpose – The authors are witnessing the increasing extent of corporate social responsibility (CSR) performance as strategic behaviour specifically in emerging markets. The purpose of this paper is to investigate how multinational companies (MNCs) manage CSR activities in emerging markets to...

Persistent link: https://www.econbiz.de/10014828230

Consumer buying motives and attitudes towards organic food in two emerging markets

Thøgersen, John; de Barcellos, Marcia Dutra; Perin, … - In: International Marketing Review 32 (2015) 3/4, pp. 389-413

economies China and Brazil are culture bound or determined by key characteristics of the product. Design …/methodology/approach – A survey was collected in Guangzhou, China, and Porto Alegre, Brazil. Data were analyzed by means of structural equation …

Persistent link: https://www.econbiz.de/10014828352

Network gatekeeping in SME exporters’ market entry in China

Gao, Hongzhi; Ren, Monica; Zhang, Jing; Sun, Ruoyi - In: International Marketing Review 33 (2016) 2, pp. 276-297

facilitates a foreign SME exporter’s entry into local business networks in China. Design/methodology/approach – The single case … study method was adopted. The Ule New Zealand Mall, an online shopping platform that sells New Zealand products in China …

Persistent link: https://www.econbiz.de/10014828353

Explaining the surge in M&A as an entry mode: home country and cultural influences

Boateng, Agyenim; Du, Min; Wang, Yan; Wang, Chengqi; … - In: International Marketing Review 34 (2017) 1, pp. 87-108

Purpose The purpose of this paper is to examine the trends, patterns and the impact of cultural and home country macroeconomic influences on Chinese cross-border mergers and acquisitions (CBM&A) as foreign entry strategy for the period of 1998-2011. Design/methodology/approach Using three...

Persistent link: https://www.econbiz.de/10014828486

Development of cable maintenance robot for cable‐stayed bridges

Luo, Jun; Xie, Shaorong; Gong, Zhenbang; Lu, Tiansheng - In: Industrial Robot: An International Journal 34 (2007) 4, pp. 303-309

are being constructed across large rivers in China alone. This gives an enormous potential market. Originality/value – The …

Persistent link: https://www.econbiz.de/10014831869

Robotic cleaning system for glass facade of high‐rise airport control tower

Wang, Wei; Tang, Boyan; Zhang, Houxiang; Zong, Guanghua - In: Industrial Robot: An International Journal 37 (2010) 5, pp. 469-478

glass facade of the control tower at the Guangzhou Airport, in Guangzhou, China. Design/methodology/approach – Four similar … system described in this paper is the first fully automated cleaning machine for the reversed inclining glass facade in China …

Persistent link: https://www.econbiz.de/10014832050

Ethnic Chinese enterprises and the embeddedness of failure

Dahles, Heidi - In: Journal of Enterprising Communities: People and Places … 4 (2010) 2, pp. 184-198

businesses on the management of business failure in China ventures. Design/methodology/approach – Upon reviewing the key … Malaysia and a brief portrayal of the development of their investments in China since the 1980s. In subsequent sections the … the ethnic Chinese in diverse but shared legacies. Findings – The experience of business failure in China contributes to a …

Persistent link: https://www.econbiz.de/10014857883