The market launch of product innovations is the most visible output of a firm's investment in innovation activities. To … number of different ways, and optimize their innovation process. The success of a firm's innovation strategy has two … product innovation. Second, the ability to turn the market introduction of a product innovation into commercial success. While …

The market launch of product innovations is the most visible output of a firm's investment in innovation activities. To … number of different ways, and optimize their innovation process. The success of a firm's innovation strategy has two … product innovation. Second, the ability to turn the market introduction of a product innovation into commercial success. While …

firm dynamics model with brands as transferable customer capital, heterogeneous firm productivity, and variable markups. We …

costs. Research therefore repeatedly stressed the positive relationship between collaborative R&D and innovation performance … terms of gains for innovation performance, but also show that collaboration has decreasing and even negative returns on … product innovation if its intensity increases above a certain threshold. In particular, costs start outweighing benefits if a …

costs. Research therefore repeatedly stressed the positive relationship between collaborative R&D and innovation performance … collaborative R&D projects in the firms' total R&D project portfolio. For a sample of 2,891 firms located in Germany, active in … collaborative R&D projects in total R&D projects is associated with a higher probability of product innovation and with a higher …

The market launch of product innovations is the most visible output of a firm's investment in innovation activities. To … number of different ways, and optimize their innovation process. The success of a firm's innovation strategy has two … product innovation. Second, the ability to turn the market introduction of a product innovation into commercial success. While …

costs. Research therefore repeatedly stressed the positive relationship between collaborative R&D and innovation performance … collaborative R&D projects in the firms' total R&D project portfolio. For a sample of 2,891 firms located in Germany, active in … collaborative R&D projects in total R&D projects is associated with a higher probability of product innovation and with a higher …

Trademarks are often supposed to reduce substitutability and imitability of product innovations. Using German CIS data … innovators and firms which consider trademarks as important intellectual property rights. This suggests that trademarks are an …

We study the value of innovation in a case study of one of the most visible innovative products in recent years, Apple …'s iPhone. The value effects of news announcements, patent publications, and trademarks relating to iPhone are taken into …