Meredith, Jack R.; McCutcheon, David M.; Hartley, Janet - In: International Journal of Operations & Production Management 14 (1994) 11, pp. 7-22
Identifies four factors as constituting the primary basis for global competition in providing customers with value: customization, quality, response time, and price. However, finds that these factors interact in a multiplicative rather than the commonly‐assumed additive manner, giving...