Showing 14,761 - 14,770 of 14,876
Purpose – The purpose of this paper is to report on research into the introduction of computer assisted sales processes (CASP) to a retail automotive sales environment. This research specifically aims to examine the effectiveness and implications for automotive dealers, their staff and...
Persistent link: https://www.econbiz.de/10014803581
Purpose – The aim of this paper is to examine the effect of servicer and cross‐seller functional performance on salesperson perception of cross‐functional conflict. Design/methodology/approach – Frontline employees often specialize in selling, servicing, or cross‐selling to customers....
Persistent link: https://www.econbiz.de/10014803592
Purpose – The purpose of this paper is to give an answer to the questions whether China can make the quantum leap in automotive technology from engines that burn fossil‐fuel to those that do not and whether China will take an “alternative Asian path of development.”...
Persistent link: https://www.econbiz.de/10014805554
Purpose – The purpose of this paper is to explore how the return‐on‐marketing framework and its customer equity drivers (value, brand, and relationship) can be combined with service quality (SERVQUAL) measures to help managers develop strategies for high‐ and low‐ethnocentric...
Persistent link: https://www.econbiz.de/10014894345
Purpose – The paper seeks to investigate how and why service strategies differ among manufacturing companies at different positions in a supply chain. Design/methodology/approach – The research was based on a multiple case study of three original equipment manufacturers (OEMs) – a heavy...
Persistent link: https://www.econbiz.de/10014894367
Purpose – Aims to explore the factorial structure of automobile brand image in the context of a cross‐national study. More specifically, we intend to answer two questions: whether the factor structure of brand image perception differ across countries, and whether these differences are owing...
Persistent link: https://www.econbiz.de/10014895826
Purpose – This paper sets out to address the issue of conspicuous consumption among middle age consumers (40‐60), focusing on the psychological and brand antecedents, using the context of automobile buying behaviour. Existing literature does not clearly conceptualise psychological and brand...
Persistent link: https://www.econbiz.de/10014896005
Purpose – The purpose of this paper is to consider how product characteristics, segment differences, and brand‐name effects determine the price structure of the new car market. Design/methodology/approach – The authors design and implement a hedonic price model that includes functional...
Persistent link: https://www.econbiz.de/10014896076
Strategic ambitions can function as drivers of improvement in organizations. Continuous improvement is driven by strategic ambitions to: design quality into the structure of the organization; plan and control improvements; assure improvements; set and realize improvement goals; position the...
Persistent link: https://www.econbiz.de/10014930560
Purpose – The primary purpose of the research was to determine whether automotive manufacturers integrate multiple manufacturing initiatives and whether performance measures were impacted directly by these initiatives. Design/methodology/approach – A mail survey questionnaire was used to...
Persistent link: https://www.econbiz.de/10014930685