Jia, Nan; Luo, Xueming; Fang, Zheng; Liao, Chengcheng - 2023
Can artificial intelligence (AI) assist human employees in increasing employee creativity? Drawing on research on AI …-human collaboration, job design, and employee creativity, we examine AI assistance in the form of a sequential division of labor within …’ creativity in answering customers’ questions during subsequent sales persuasion. Enhanced creativity leads to increased sales …