Martin, Lynn; McNeill, Tamara; Warren-Smith, Izzy - In: International Journal of Entrepreneurial Behavior & Research 19 (2013) 6, pp. 592-610
Purpose – The purpose of this paper is to explore eco innovation in rural small firms. It looks at the motivations of rural small business owners for eco innovation and the extent to which rurality is important. Owner-managers’ perceptions of how eco innovation had, or would, contributed to...