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Be rational or be emotional: advertising appeals, service types and consumer responses

Zhang, Hongxia; Sun, Jin; Liu, Fang; G. Knight, John - In: European Journal of Marketing 48 (2014) 11/12, pp. 2105-2126

Purpose – This research aims to examine the use of emotional and rational advertising appeal regarding service options that differ in terms of their experience and credence properties and exploring the moderating role of individual difference in affect intensity on the consumers’ varying...

Persistent link: https://www.econbiz.de/10014724323

Spillover of distrust from domestic to imported brands in a crisis-sensitized market

Gao, Hongzhi; Zhang, Hongxia; Zhang, Xuan; Knight, John G. - In: Journal of international marketing 23 (2015) 1, pp. 91-112

Persistent link: https://www.econbiz.de/10010520810

Guilt by association : heuristic risks for foreign brands during a product-harm crisis in China

Gao, Hongzhi; Knight, John G.; Zhang, Hongxia; Mather, … - In: Journal of business research : JBR 66 (2013) 8, pp. 1044-1051

Persistent link: https://www.econbiz.de/10009755360

Consumer scapegoating during a systemic product-harm crisis

Gao, Hongzhi; Knight, John G.; Zhang, Hongxia; Mather, … - In: Journal of marketing management : MM 28 (2012) 11/12, pp. 1270-1290

Persistent link: https://www.econbiz.de/10009702006

How risky are services? : an empirical investigation on the antecedents and consequences of perceived risk for hotel service

Sun, Jin - In: International journal of hospitality management 37 (2014), pp. 171-179

Persistent link: https://www.econbiz.de/10010354186

Determination of strategic spreads in East Asia

Kim, Heeho; Zhang, Hongxia - In: Global economic review 50 (2021) 2, pp. 73-92

Persistent link: https://www.econbiz.de/10012513879

Foreign bias of sovereign wealth fund and spatial spillover effects

Zhang, Hongxia; Kim, Heeho - In: The Singapore economic review : journal of the Economic … 64 (2019) 2, pp. 377-397

Persistent link: https://www.econbiz.de/10012126375

Institutional quality and FDI location : a threshold model

Zhang, Hongxia; Kim, Heeho - In: Economic modelling 114 (2022), pp. 1-10

Persistent link: https://www.econbiz.de/10013367563

Cross-border M&As and technological innovation : the moderating roles of formal and informal institutional distance

Zhang, Hongxia; Huixin, Yang - In: Journal of knowledge management 26 (2022) 5, pp. 1280-1305

Persistent link: https://www.econbiz.de/10013380917

A comparative study of Chinese and US consumers' attitudes toward advertising regulation

Gao, Zhihong; Zhang, Hongxia - In: Asia Pacific journal of marketing and logistics 23 (2011) 1, pp. 72-90

Persistent link: https://www.econbiz.de/10008905959

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