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Purpose – This article aims to identify critical aspects of Chinese‐Western intercultural guanxi relationships that have largely been ignored as a domain for study in international business and industrial marketing, and to suggest a way forward. Design/methodology/approach – A theme...
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The food miles concept, originating in the UK and given much prominence in the news media, has been used to imply that importing food from distant countries is inherently more wasteful than growing and consuming local produce. What impact is this potential non-tariff barrier having on consumer...
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