//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Be rational or be emotional :...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
82,091
Konsumentenverhalten
79,610
Werbung
13,797
Advertising
11,267
Theorie
10,869
Theory
10,655
Emotion
10,573
Relationship marketing
9,213
Beziehungsmarketing
9,175
Brand management
8,127
Markenführung
8,068
Werbewirkung
7,929
Advertising effects
7,703
Brand image
6,941
Markenimage
6,909
USA
6,133
Customer satisfaction
5,928
Online-Marketing
5,909
Internet marketing
5,892
Kundenzufriedenheit
5,763
United States
5,732
Online-Handel
5,508
Online retailing
5,498
Deutschland
5,237
Social Web
5,230
Social web
5,226
Service quality
4,605
Markenartikel
4,581
Dienstleistungsqualität
4,555
Germany
4,509
Brand
4,507
Einzelhandel
4,262
Retail trade
4,199
Experiment
4,029
Electronic Commerce
3,676
Verbraucherverhalten
3,584
E-commerce
3,559
Marketingmanagement
3,210
Marketing management
3,190
Pricing strategy
3,119
more ...
less ...
Online availability
All
Undetermined
37,917
Free
23,105
Type of publication
All
Article
72,134
Book / Working Paper
35,941
Journal
304
Other
35
Database
1
Type of publication (narrower categories)
All
Article in journal
59,104
Aufsatz in Zeitschrift
59,104
Graue Literatur
8,905
Non-commercial literature
8,905
Working Paper
7,788
Arbeitspapier
7,108
Aufsatz im Buch
6,650
Book section
6,650
Hochschulschrift
3,394
research-article
2,914
Thesis
2,276
Collection of articles of several authors
1,395
Sammelwerk
1,395
Aufsatzsammlung
892
Conference paper
597
Konferenzbeitrag
597
Konferenzschrift
481
Bibliografie enthalten
454
Bibliography included
454
Dissertation u.a. Prüfungsschriften
400
Case study
391
Fallstudie
391
Lehrbuch
371
Collection of articles written by one author
358
Sammlung
358
Textbook
308
review-article
257
Reprint
229
Conference proceedings
207
review
187
Amtsdruckschrift
183
Government document
183
conceptual-paper
180
Article
139
Ratgeber
132
Guidebook
116
case-report
112
Statistik
104
Systematic review
100
Übersichtsarbeit
100
more ...
less ...
Language
All
English
94,719
German
9,223
Undetermined
3,568
French
433
Polish
124
Spanish
112
Italian
86
Russian
54
Swedish
53
Danish
35
Dutch
31
Portuguese
29
Norwegian
24
Finnish
21
Hungarian
18
Romanian
13
Czech
10
Slovak
10
Lithuanian
9
Croatian
8
Serbian
5
Bulgarian
4
Multiple languages
3
Slovenian
3
Chinese
3
Arabic
2
Indonesian
2
Turkish
2
Afrikaans
1
Bosnian
1
Macedonian
1
Malay (macrolanguage)
1
Albanian
1
Ukrainian
1
Vietnamese
1
more ...
less ...
Author
All
Han, Heesup
124
Belk, Russell W.
120
Gierl, Heribert
120
Phau, Ian
112
Mattila, Anna S.
111
Bauer, Hans H.
108
Grunert, Klaus G.
105
Pelsmacker, Patrick de
104
Huber, Frank
101
Kaiser, Harry M.
98
Lusk, Jayson L.
86
Foxall, Gordon R.
85
Herrmann, Andreas
84
Usman, Osly
84
Eisend, Martin
83
Wiedmann, Klaus-Peter
83
Bagozzi, Richard P.
81
Sheth, Jagdish N.
81
Khare, Arpita
79
Septianto, Felix
78
Grewal, Dhruv
75
Dwivedi, Yogesh Kumar
74
Loureiro, Sandra Maria Correia
73
Anderson, Simon P.
71
Nayga, Rodolfo M.
70
Wansink, Brian
70
Laroche, Michel
69
Agarwal, Sumit
68
Chintagunta, Pradeep K.
68
Stavins, Joanna
66
Walsh, Gianfranco
66
Paul, Justin
63
Ashkanasy, Neal M.
62
Esch, Franz-Rudolf
62
Gröppel-Klein, Andrea
62
Verhoef, Peter C.
62
Bruwer, Johan
61
Jang, Soocheong
61
Ko, Eunju
59
Taylor, Charles Raymond
58
more ...
less ...
Institution
All
National Bureau of Economic Research
600
Springer Fachmedien Wiesbaden
188
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
61
OECD
53
American Marketing Association
41
IGI Global
37
Verlag Dr. Kovač
36
International Energy Agency
30
C.E.P.R. Discussion Papers
27
European Association of Agricultural Economists - EAAE
26
Institut für Demoskopie Allensbach
26
Edward Elgar Publishing
23
Books on Demand GmbH <Norderstedt>
22
Information Resources Management Association
22
Zentralausschuss der Werbewirtschaft
21
Nordic Council of Ministers
20
Université Paris-Dauphine (Paris IX)
20
Friedrich-Schiller-Universität Jena
17
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
15
European Society for Opinion and Marketing Research
15
EconWPA
14
INSEAD
14
Nomos Verlagsgesellschaft
14
Universität Mannheim
13
Agricultural and Applied Economics Association - AAEA
12
Christian-Albrechts-Universität zu Kiel
12
Haufe-Lexware GmbH & Co. KG
12
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
12
Springer International Publishing
12
Axel-Springer-Verlag
11
Erasmus Research Institute of Management
11
Gesellschaft für Konsum-, Markt- und Absatzforschung
11
RWTH Aachen
11
Shaker Verlag
11
Österreichisches Institut für Wirtschaftsforschung
11
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
10
Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA)
10
Peter Lang GmbH
10
Technische Universität Braunschweig
10
Center for Economic Research <Tilburg>
9
more ...
less ...
Published in...
All
Journal of business research : JBR
2,176
Journal of retailing and consumer services
1,990
International journal of hospitality management
830
International journal of consumer studies
775
Psychology & marketing
754
Journal of consumer research : JCR ; an interdisciplinary bimonthly
630
NBER working paper series
597
European Journal of Marketing
502
Working paper / National Bureau of Economic Research, Inc.
497
Journal of advertising research
488
Journal of Consumer Marketing
471
SpringerLink / Bücher
456
NBER Working Paper
442
European journal of marketing : EJM
419
Journal of marketing research : JMR
418
Management science : journal of the Institute for Operations Research and the Management Sciences
416
Asia Pacific journal of marketing and logistics
406
The journal of product & brand management
404
Journal of marketing communications
382
The journal of brand management : an international journal
370
Journal of business ethics : JOBE
367
Journal of marketing
363
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
360
Tourism management : research, policies, practice
359
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
351
Journal of marketing management : MM
347
Journal of travel and tourism marketing
345
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
337
Journal of international consumer marketing
336
Journal of advertising : official publication of the American Academy of Advertising
333
Marketing letters : a journal of research in marketing
331
Cogent business & management
322
International journal of advertising : the quarterly review of marketing communications
321
Journal of retailing
315
Journal of the Academy of Marketing Science
313
International journal of advertising : the review of marketing communications
305
Journal of economic psychology : research in economic psychology and behavioral economics
299
Journal of consumer behaviour : an international research review
298
Journal of fashion marketing and management
296
The journal of consumer marketing
296
more ...
less ...
Source
All
ECONIS (ZBW)
99,161
Other ZBW resources
3,814
USB Cologne (EcoSocSci)
2,710
RePEc
1,579
EconStor
883
BASE
174
OLC EcoSci
53
USB Cologne (business full texts)
32
ArchiDok
9
more ...
less ...
Showing
1
-
10
of
108,415
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
An exploratory study of existential guilt appeals in charitable advertisements
Lwin, Michael
;
Phau, Ian
- In:
Journal of marketing management : MM
30
(
2014
)
13/14
,
pp. 1467-1485
Persistent link: https://www.econbiz.de/10010433910
Saved in:
2
The impact of Hspanic-targeted
advertising
on consumers'brand love in services
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Fazli-Salehi, Reza
; …
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10012483607
Saved in:
3
The effect of ad appeals and message framing on consumer responses to plant-based menu items
Ye, Tian
;
Mattila, Anna S.
- In:
International journal of hospitality management
95
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012547725
Saved in:
4
Emotional or rational? : the determination of the influence of
advertising
appeal on
advertising
effectiveness
Grigaliunaite, Viktorija
;
Pileliene, Lina
- In:
Scientific Annals of Economics and Business
63
(
2016
)
3
,
pp. 391-414
Persistent link: https://www.econbiz.de/10011647236
Saved in:
5
Cross-cultural comparisons of popular YouTube ads : a content analysis of YouTube video ads in the U.S. and South Korea
Choi, Chang-Won
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
2
,
pp. 145-161
Persistent link: https://www.econbiz.de/10013177323
Saved in:
6
"I want it! can I get It?" : how product-model spatial distance and ad appeal affect product evaluations
Tok, Dickson
;
Chen, Xi
;
Chu, Xing-Yu
- In:
Journal of business research : JBR
135
(
2021
),
pp. 454-463
Persistent link: https://www.econbiz.de/10012647927
Saved in:
7
Advertising
persuasion in China : using Mandarin or Cantonese?
Liu, ShiXiong
;
Wen, Xiaoshan
;
Wei, Lina
;
Zhao, Weihong
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2383-2389
Persistent link: https://www.econbiz.de/10010207613
Saved in:
8
Image proximity in
advertising
appeals : spatial distance and product types
Kim, Kyuha
;
Lee, Sungmi
;
Choi, Yung Kyun
- In:
Journal of business research : JBR
99
(
2019
),
pp. 490-497
Persistent link: https://www.econbiz.de/10012023701
Saved in:
9
Brand familiarity as a moderating factor in the ad and brand attitude relationship and
advertising
appeals
Rhee, Eun Soo
;
Jung, Wan Seop
- In:
Journal of marketing communications
25
(
2019
)
6
,
pp. 571-585
Persistent link: https://www.econbiz.de/10012203339
Saved in:
10
Impact of "high quality, low price" appeal on consumer evaluations
Shirai, Miyuri
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 776-797
Persistent link: https://www.econbiz.de/10011433664
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->