This paper estimates distributions of consumer willingness to pay (WTP) for organic and animal welfare product attributes using market data and compares the results to existing experiment-based findings. We find that the WTP premium estimated for organic eggs is consistent with experimental...

As different countries have different standards for products to be certified as “organic”, there is no common definition of “organic”. With increased concern of food safety and health issues, consumers have started turning towards organic products. Consumers' interest in organic food has...

One of the most important success factors in the organic food industry is the positive image that a significant number of customers attach to organic products in many countries, which includes the perception of healthiness and also sensory characteristics such as smell, texture or taste. Several...

A survey in random-selected supermarkets in Beijing, the capital city of China, is reported to identify the attitudes and perceptions of consumers toward green-labeled milk, as well as their willingness to pay (WTP) for it, and to determine the factors that affect their WTP. The study reveals...

Increasing the production of organic food is becoming an important environmental target for many governments, and consumer demand for organic food is pivotal in reaching these targets. This paper studies consumer demand for organic and conventional milk, using weekly scanner data from the...