Since the papers of Basu et al. (1985) and Lal and Srinivasan (1993), marketing academics have been interested in the design and implementation of optimal compensation plans. The literature has focused on agency theory as a foundation to help describe and understand this process. Although there...

We investigate a monopolist retailer's category management strategy where the main strategic decisions are how to horizontally position a store brand relative to the incumbent national brands and how to price the store and national brands for retail category profit maximization. We analyze a...

This paper examines the implementation of various solutions in differentiable concave production economies with one privately owned input, one output, and publicly owned production technology. The public ownership solutions we focus on are the Proportional Solution (PS) and the Equal Benefit...