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Are luxury purchasers really i...
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Luxury goods
25
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25
Brand management
20
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15
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15
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English
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Kapferer, Jean-Noël
66
Bastien, Vincent
7
Valette-Florence, Pierre
7
Tabatoni, Olivier
4
Laurent, Gilles
2
Michaut-Denizeau, Anne
2
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1
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HEC Paris (École des Hautes Études Commerciales)
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The journal of brand management : an international journal
5
Journal of business research : JBR
4
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3
Revue française de gestion : hommes et techniques
3
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2
Brand management ; Vol. 2
2
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2
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City branding : theory and cases
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Luxury marketing : a challenge for theory and practice
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ECONIS (ZBW)
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Les marques, capital de l'entreprise : les chemins de la reconquête
Kapferer, Jean-Noël
-
1996
-
2. éd., 3. tir.
Persistent link: https://www.econbiz.de/10004315982
Saved in:
42
Strategic brand management : creating and stustaining brand equity long term
Kapferer, Jean-Noël
-
1997
-
2. ed.
Persistent link: https://www.econbiz.de/10004343325
Saved in:
43
(Re)inventing the brand : can top brands survive the new market realities?
Kapferer, Jean-Noël
-
2001
-
Repr.
Persistent link: https://www.econbiz.de/10004720584
Saved in:
44
The new strategic brand management : creating and sustaining brand equity long term
Kapferer, Jean-Noël
-
2004
-
3. ed.
Persistent link: https://www.econbiz.de/10004799811
Saved in:
45
Les marques à l'épreuve de la pratique
Kapferer, Jean-Noël
-
2002
-
2. éd.
Persistent link: https://www.econbiz.de/10004775507
Saved in:
46
Ce qui va changer les marques
Kapferer, Jean-Noël
-
2002
Persistent link: https://www.econbiz.de/10004775606
Saved in:
47
Les marques, capital de l'entreprise : créer et développer des marques fortes
Kapferer, Jean-Noël
-
2007
-
4. éd.
Persistent link: https://www.econbiz.de/10004908999
Saved in:
48
FAQ, la marque : la marque en question: réponses d'un spécialiste
Kapferer, Jean-Noël
-
2006
Persistent link: https://www.econbiz.de/10004865096
Saved in:
49
The new strategic brand management : creating and sustaining brand equity long term
Kapferer, Jean-Noël
-
2008
-
4. ed.
Persistent link: https://www.econbiz.de/10004897243
Saved in:
50
La Marque : moteur de la competitivité des entreprises et de la croissance de l'économie
Kapferer, Jean-Noël
(
contributor
)
-
1989
-
3. tirage
Persistent link: https://www.econbiz.de/10004096270
Saved in:
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