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. Therefore, this study examines the influence of franchising in lodging firms’ profitability and intangible value. Generally, the … (Huber, 1993).In the lodging industry, franchising has contributed so significantly to the growth of major hotelchains since … the 1960s that it has made lodging one of the ten most franchised industries in the United States Naturally, franchising …
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answered. -- Intangible capital ; rate of return ; firm-level profitability …
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