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Cobelli, Nicola; Ugolini, Marta Maria; Cassia, Fabio; … - In: World review of entrepreneurship, management and … 14 (2018) 3, pp. 377-388

Persistent link: https://www.econbiz.de/10011884386

Omni-channel retailing : propositions, examples and solutions

Yrjölä, Mika; Spence, Mark T.; Saarijärvi, Hannu - In: The international review of retail, distribution and … 28 (2018) 3, pp. 259-276

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Key prerequisites for ecosystem-based business : servitisation journey in software companies

Kokkonen, Kirsi; Laitinen, Sari; Ojanen, Ville - In: International journal of business environment : IJBE 12 (2021) 3, pp. 227-247

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Characterizing ex situ value : a customer-dominant perspective on value

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Customer journey value : a conceptual framework

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Customer empowerment and engagement behaviours influencing value for FinTech customers : an empirical study from India

Kini, Archana Nayak; Basri, Savitha - In: Organizations and markets in emerging economies 14 (2023) 1/27, pp. 83-109

The article aims to study the impact of consumer empowerment on customer engagement behaviours (CEBs) and their effect on customer value in the FinTech industry of India. A cross-sectional analytical study was carried out to collect data from 380 Indian FinTech app users using a survey...

Persistent link: https://www.econbiz.de/10014534670