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Self-construal on brand fan pages : the mediating effect of para-social interaction and consumer engagement on brand loyalty
Kim, Eun-Ho; Yoo, Dongho; Doh, Sun-Jae - In: The journal of brand management : an international journal 28 (2021) 3, pp. 254-271
Persistent link: https://www.econbiz.de/10012550272
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The role of consumer-consumer interaction and consumer-brand interaction in driving consumer-brand engagement and behavioral intentions
Cheung, Man Lai; Pires, Guilherme D.; Rosenberger, Philip J. - In: Journal of retailing and consumer services 61 (2021), pp. 1-13
Persistent link: https://www.econbiz.de/10012581930
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Interactivity, inspiration, and perceived usefulness! : how retailers' AR-apps improve consumer engagement through flow
Arghashi, Vahideh; Yuksel, Cenk Arsun - In: Journal of retailing and consumer services 64 (2022), pp. 1-20
Persistent link: https://www.econbiz.de/10013209451
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Interactive digital media and impact of customer attitude and technology on brand awareness : evidence from the South Asian countries
Ahmed, Rizwan Raheem; Vveinhardt, Jolita; … - In: Journal of business economics and management 18 (2017) 6, pp. 1115-1134
Persistent link: https://www.econbiz.de/10011781028
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Potenziale und Herausforderungen der Markenführung im Kontext internetbasierter Interaktionen
Totz, Carsten - 2005
Persistent link: https://www.econbiz.de/10003339144
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Tips and traps for marketing your business
Cooper, Scott W.; Grutzner, Fritz P.; Cooper, Birk P. - 2008
Persistent link: https://www.econbiz.de/10003530446
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Building brands with interactivity : the role of prior brand usage in the relation between perceived website interactivity and brand responses
Voorveld, Hilde A. M.; Noort, Guda van; Duijn, Meryl - In: The journal of brand management : an international journal 20 (2012/13) 7, pp. 608-622
Persistent link: https://www.econbiz.de/10009785362
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Interaktionsorientierte Markenführung : Bedeutung internetbasierter Formen der Kundeninteraktion für die Markenführung
Totz, Carsten - 2005 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003182562
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Social media and value creation : the role of interaction satisfaction and interaction immersion
Hamilton, Mitchell; Kaltcheva, Velitchka D.; Rohm, Andrew J. - In: Journal of interactive marketing : a quarterly … 36 (2016), pp. 121-133
Persistent link: https://www.econbiz.de/10011616016
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Consumer profiles in reality vs fantasy-based virtual worlds : implications for brand entry
Melancon, Joanna Phillips - In: Journal of research in interactive marketing : … 5 (2011) 4, pp. 298-312
Persistent link: https://www.econbiz.de/10009486390