We propose a model of parental altruism in relation to children’s habit formation, as children are unaware of their …

Last Forty years of research on the impact of family communications including parenting style on consumer socialization … of children have yielded a remarkable set of findings. The main aim of this article is to review all these findings and … evaluate what we know about children’s growth as consumers in different families with varying communication patterns including …

effect of such brand consciousness in children on the family buying behaviour. This study is based on the findings of a … the family decision-making. - Parent's acknowledgement of the fact that children are better informed than them. - Quality …Children today are extremely aware of the various brands in the market and are conscious of the products they use or …

how children exert their influence on purchasing services versus tangible products for the family use. Interesting …In the context of marketing, children are considered to be increasingly important influencers of parents’ purchasing … studies. This study concentrates on analysis and comparisons of children’s influence on parental purchase decision-making in …

Purpose -This paper aims to examine the perception of parents regarding the role of children as influencers in family … exert a significant influence in family buying decisions, children’s influence varies across stages of the decision …-making process and the type of product and children’s influence in family buying decisions is moderated by family structure but not …

Purpose – This paper explores how siblings act as agents of consumer socialisation within the dynamics of the family … siblings play in the lives of contemporary children. The authors’ interpretive, exploratory study is introduced which captures … the voices of children themselves through a series of in-depth interviews. Findings – A series of socialisation behaviours …