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Brand placements in video games : how local in-game experiences influence brand attitudes
Ingendahl, Moritz; Vogel, Tobias; Mädche, Alexander; … - In: Psychology & marketing 40 (2023) 2, pp. 274-287
Persistent link: https://www.econbiz.de/10014290543
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External brand placement : the effects on game players' processing of an in-game brand
Kim, Eunice; Eastin, Matthew S. - In: Journal of promotion management : JPM 21 (2015) 3, pp. 391-411
Persistent link: https://www.econbiz.de/10011305215
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Effects of in-game virtual direct experience (VDE) on reactions to real-world brands
Dardis, Frank E.; Schmierbach, Mike; Ahern, Lee; … - In: Journal of promotion management : JPM 21 (2015) 3, pp. 313-334
Persistent link: https://www.econbiz.de/10011305231
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Ad-evoked illusory judgments in fantasy sports participation : effects of customization level and expert information
Kwak, Dae Hee; Lee, Joon Sung; Mahan, Joseph - In: Journal of sport management : the official journal of … 27 (2013) 5, pp. 393-406
Persistent link: https://www.econbiz.de/10010206800
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Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van; Lammers, Nienke; Rozendaal, Esther - In: International journal of advertising : the quarterly … 34 (2015) 1, pp. 70-84
Persistent link: https://www.econbiz.de/10011298746
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Who is the loser when I lose the game? : does losing an advergame have a negative impact on the perception of the brand?
Steffen, Celina; Mau, Gunnar; Schramm-Klein, Hanna - In: Journal of advertising : official publication of the … 42 (2013) 2/3, pp. 183-195
Persistent link: https://www.econbiz.de/10009778528
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How advergame content influences explicit and implicit brand attitudes : when violence spills over
Waiguny, Martin K. J.; Nelson, Michelle R.; Marko, Bernhard - In: Journal of advertising : official publication of the … 42 (2013) 2/3, pp. 155-169
Persistent link: https://www.econbiz.de/10009778534
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The advent of virtual direct experience (VDE) research in video games : integrating, augmenting, and informing brand-communication strategies in digital/interactive media
Dardis, Frank E. - In: Digital advertising : theory and research, (pp. 431-434). 2017
Persistent link: https://www.econbiz.de/10011646131
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Demographic differences in recall and recognition rates of in-game advertisements
Toh, Chee Yong; Leng, Ho Keat - In: Journal of direct, data and digital marketing practice … 15 (2013/14) 3, pp. 187-196
Persistent link: https://www.econbiz.de/10010347076
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Psychophysiological responses to background brand placements in video games
Gangadharbatla, Harsha; Bradley, Samuel; Wise, Wesley - In: Journal of advertising : official publication of the … 42 (2013) 2/3, pp. 251-263
Persistent link: https://www.econbiz.de/10009778511