In this article, we review theory and research on employer image and employer branding published since 2001. The review is wide ranging. First, we define employer image and distinguish it from similar constructs such as reputation and identity. We find that the literature has used two...

The dramatic surge in the use of the Internet for administering employee selection procedures has generated substantial interest in how candidate reactions to these tools influence perceptions of a potential employer. However, it is unlikely that all candidates attend to the same characteristics...

This research examined the relationship between two newly-proposed source classifications (degree of interim contact and job board specificity) and two pre-hire outcomes: candidate qualifications and job fit. Among other findings, higher interim contact was related to stronger education...