The present study explores the differential effects of having a National/Regional celebrity in an advertisement/ endorsement. More specifically the study intends to find out whether a National celebrity would have a more favorable impact on consumer attitudes than a Regional celebrity when...

Winter drawdown (WD) is a common lake management tool for multiple purposes such as flood control, aquatic vegetation reduction, and lake infrastructure maintenance. To minimize adverseimpacts to a lake’s ecosystem, regulatory agencies may provide managers with general guidelines for drawdown...

Canadian universities are world renowned for their leadership in research and education. Many Canadian universities undertake research efforts and teach students about the risks and opportunities associated with climate change. Most have also embraced a transition to lower the carbon footprint...

The utility's utilization of communication technology and renewable energy sources has paved the path for self-sustaining microgrids (MGs). However, the intermittency of solar and wind energies raises concerns about meeting demand effectively. To ensure optimal performance of distributed MGs, an...