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Equilibrium prices behave quite differently if consumers single-purchase (buy either Time Magazine or Newsweek) or if some consumers multi-purchase (buy both). Prices are strategic complements under single-purchase, and increase with magazine quality. In a multi-purchase regime prices are...
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shifts can be explained and predicted using context and phantom theory. In a series of experiments, we show that consumers …
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theory. We further analyze the relevance of promotions, for which OOS is most pronounced, as essential driver of differences …
Persistent link: https://www.econbiz.de/10008989876
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Equilibrium prices behave quite differently if consumers single-purchase (buy either Time Magazine or Newsweek) or if some consumers multi-purchase (buy both). Prices are strategic complements under single-purchase, and increase with magazine quality. In a multi-purchase regime prices are...
Persistent link: https://www.econbiz.de/10013141885
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