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Visual influence on in-store buying decisions : an eye-track experiment on the visual influence of packaging design
Clement, Jesper - In: Journal of marketing management : MM 23 (2007) 9/10, pp. 917-928
Persistent link: https://www.econbiz.de/10003603956
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Visual influence of packaging design on in-store buying decisions
Clement, Jesper - 2008 - 1. ed.
Persistent link: https://www.econbiz.de/10003687573
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Networks producing intermodal transport
Aastrup, Jesper - 2003 - 1. udg.
Persistent link: https://www.econbiz.de/10001749385
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Food labels : an exploratory study into label information and what consumers see and understand
Sørensen, Henrik Selsøe; Clement, Jesper; Gabrielsen, Gorm - In: The international review of retail, distribution and … 22 (2012) 1, pp. 101-114
Persistent link: https://www.econbiz.de/10009509878
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Framework for understanding misleading information in daily shopping
Clement, Jesper; Skovgaard Andersen, Mette; O'Doherty … - In: Qualitative market research : an international journal 15 (2012) 2, pp. 110-127
Persistent link: https://www.econbiz.de/10009548846
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Addressing food waste reduction in Denmark
Halloran, Afton; Clement, Jesper; Kornum, Niels; … - In: Food policy : economics planning and politics of food … 49 (2014) 1, pp. 294-301
Persistent link: https://www.econbiz.de/10011286230
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Understanding consumers' in-store visual perception : the influence of package design features on visual attention
Clement, Jesper; Kristensen, Tore; Grønhaug, Kjell - In: Journal of retailing and consumer services 20 (2013) 2, pp. 234-239
Persistent link: https://www.econbiz.de/10009734248
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Strategic enablement investments : exploring differences in human and technological knowledge transfers to supply chain partners
Plangger, Kirk; Montecchi, Matteo; Danatzis, Ilias; … - In: Industrial marketing management : the international … 91 (2020), pp. 187-195
Persistent link: https://www.econbiz.de/10012422212
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A neuroscientific method for assessing effectiveness of digital vs. print Ads : using biometric techniques to measure cross-media ad experience and recall
Ciceri, Andrea; Russo, Vincenzo; Songa, Giulia; … - In: Journal of advertising research 60 (2020) 1, pp. 71-86
Persistent link: https://www.econbiz.de/10012293497
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Assessing information on food packages
Clement, Jesper; Smith, Viktor; Zlatev, Jordan; … - In: European journal of marketing : EJM 51 (2017) 1, pp. 219-237
Persistent link: https://www.econbiz.de/10011626497