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Consumer behaviour
51
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Beziehungsmarketing
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23
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23
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15
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research-article
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English
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Wangenheim, Florian von
75
Schumann, Jan Hendrik
74
Wangenheim, Florian v.
36
Bayón, Tomás
30
Wünderlich, Nancy V.
17
Schumann, Jan H.
14
Wangenheim, Florian V.
14
Evanschitzky, Heiner
13
Zimmer, Marcus
10
Anderl, Eva
9
Holzmüller, Hartmut H.
7
Klapdor, Sebastian
7
Ates, Zelal
6
Beverungen, Daniel
6
Büttgen, Marion
6
Scherer, Anne
6
Stich, Volker
6
Komor, Marcin
5
Mende, Martin
5
März, Armin
5
Strina, Giuseppe
5
Weber, Lars
5
Wübben, Markus
5
von Wangenheim, Florian
5
Ackermann, Sebastian
4
Heumann, Christian
4
Heß, Nicole Jasmin
4
Hüttel, Björn Armin
4
Michel, Stefan
4
Nagel, Christian Siegfried Anton
4
Schubach, Sebastian
4
Scott, Maura L.
4
Volz, Julian
4
Wunderlich, Maren
4
Baumeister, Christoph
3
Gross, Jana
3
Hammes, Daniel
3
Holtbrügge, Dirk
3
Krcmar, Helmut
3
Leimeister, Jan Marco
3
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Technische Universität <München> / Lehrstuhl für Dienstleistungs- und Technologiemarketing
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Institut für Informatik <München, Technische Universität> / Lehrstuhl für Wirtschaftsinformatik
3
Springer-Verlag GmbH
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Europäische Kommission / Generaldirektion Kommunikationsnetze, Inhalte und Technologien / Copyright
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Institut für Handelsmanagement und Netzwerkmarketing <Münster, Westfalen>
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Kantar Public
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Universität Passau
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Visionary Analytics, UAB
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Working paper / International University in Germany, School of Business Administration
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Journal of service research : JSR
13
Journal of business research : JBR
9
Journal of retailing
6
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of marketing
5
Journal of the Academy of Marketing Science
4
MSI reports : working paper series
4
Marketing : ZFP ; journal of research and management
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TU München - Lehrstuhl für Dienstleistungs- und Technologiemarketing: Publikationen
4
Publikationen von Leimeister, J.M.
3
TU München - Lehrstuhl für Dienstleistungs- und Technologiemarketing - Publikationen
3
Working Paper Series
3
Creativity and Innovation Management
2
Harvard-Business-Manager : das Wissen der Besten
2
International Marketing Review
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International marketing review
2
Journal of business economics : JBE
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of retailing and consumer services
2
Journal of service research
2
Management internationaler Dienstleistungen mit 3K : Konfiguration - Koordination - Kundenintegration
2
Marketing Review St.Gallen
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
Proceedings / First International Symposium on Services Science (ISSS'09) : March 23 - 25, 2009, Leipzig, Germany ; [part of the multiconference SABRE]
2
Remote Services : neue Formen der Internationalisierung von Dienstleistungen
2
Schmalenbach business review : sbr
2
Springer eBook Collection
2
SpringerLink / Bücher
2
Technovation : the international journal of technological innovation, entrepreneurship and technology management
2
Three Essays on the marketing of innovations : community collaboration, strategy at product launch, and customers’ post-adoption experience of really new products
2
Three essays on new challenges and opportunities for marketing in an evolving technological environment
2
Three essays on success factors of digital and non-digital services
2
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
2
AMS review : official publication of the Academy of Marketing Science
1
Applied marketing science / Angewandte Marketingforschung
1
Arbeitsbericht
1
Arbeitsbericht ; No 16
1
Asia Pacific journal of management
1
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ECONIS (ZBW)
144
OLC EcoSci
23
USB Cologne (business full texts)
16
USB Cologne (EcoSocSci)
6
Other ZBW resources
6
RePEc
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EconStor
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111
Cross-industrial user channel preferences on the path to online purchase : homogeneous, heterogeneous, or mixed?
Becker, Ingo Frank
;
Linzmajer, Marc
;
Wangenheim, Florian von
- In:
Journal of advertising : official publication of the …
46
(
2017
)
2
,
pp. 248-268
Persistent link: https://www.econbiz.de/10011705768
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112
Demystifying AI : what digital transformation leaders can teach you about realistic artificial intelligence
Brock, Jürgen Kai-Uwe
;
Wangenheim, Florian von
- In:
California management review
61
(
2019
)
4
,
pp. 110-134
Persistent link: https://www.econbiz.de/10012175543
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113
Free-to-fee transformation of industrial services
Mustak, Mekhail
;
Ulaga, Wolfgang
;
Grohmann, Marcella Maria
- In:
Journal of service research
26
(
2023
)
1
,
pp. 21-43
Persistent link: https://www.econbiz.de/10014246191
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114
Der Einfluß von persönlicher Kommunikation auf Kundenzufriedenheit, Kundenbindung und Involvement : Design und Ergebnisse einer empirischen Studie im privaten Strommarkt
Wangenheim, Florian von
-
2001
Persistent link: https://www.econbiz.de/10013441013
Saved in:
115
Direct and moderated effects of customer satisfaction on two dimensions of loyalty in a business-to-business context
Wangenheim, Florian von
-
2001
Persistent link: https://www.econbiz.de/10013441018
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116
Satisfaction, loyalty and word-of-mouth within a firm's customer base : differences between stayers, switchers and referral switchers
Wangenheim, Florian von
-
2001
Persistent link: https://www.econbiz.de/10013441020
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117
The effect of word of mouth on services switching decisions : perceived influence and actual choice
Wangenheim, Florian von
-
2002
Persistent link: https://www.econbiz.de/10013441071
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118
Valuation of customers' word of mouth referrals : approach and first result
Bayón, Tomás
-
2002
Persistent link: https://www.econbiz.de/10013441072
Saved in:
119
A panel analytic view on core service buying in customer relationships : an example from the airline industry
Bayón, Tomás
-
2003
Persistent link: https://www.econbiz.de/10013441074
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120
Are societal-level values still relevant measures in the twenty-first century businessworld? : a 39-society analysis
Ralston, David A.
;
Russell, Craig J.
;
Terpstra-Tong, Jane
; …
- In:
Asia Pacific journal of management
41
(
2024
)
1
,
pp. 1-44
Persistent link: https://www.econbiz.de/10014531304
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