Purpose: Celebrity endorsement is a phenomenon widely used by companies and studied by researchers. Despite the … promote products. The purpose of this paper is to analyze the effectiveness of celebrity endorsement effect in an aspiring new … celebrity.Design/methodology/approach: Four studies involving 664 respondents were conducted to analyze the effectiveness of the …

. Effect Against Buy Consumer Interests, 5. Effect of brand Awareness To Buy Consumer Interests, 6. Influence of Celebrity … study is to acquire knowledge and test theories about Celebrity Endorser, Social Media, Advertising, YouTube Content and … influence. The most high buying interest is social media and the influence of the low buying interest is is a stylish celebrity …

Objective - Celebrity endorsement is considered to be one of the leading advertising strategies used by marketers to … attitudes. The purpose of the present study is to investigate the influence of celebrity credibility on consumer product … celebrity credibility, consumer product evaluation (CPE) and attitude formation.Findings - The traits of celebrity credibility …

Celebrity endorsement is a common practice adopted by companies throughout the world. This practice is increasing more … and more now even for the technology industry. Companies use celebrity endorsement to influence consumer purchase … account of the effect of celebrity endorsement on consumers' purchase intention in the case of Qmobile (Linq) endorsed by …

to use the celebrity endorsement strategy. This paper aims to examine the effect of celebrity endorsement (i … that three aspects of celebrity endorsement (i.e. celebrity attractiveness, credibility and product match-up) promote … marketing managers to select the right celebrity for endorsement. Various celebrities may not be effective for several product …

Importance of the subject:The problem statement is of great importance, as celebrity endorsement is the most important … form of marketing communication. The problem statements helps to analyse and examine the effect of celebrity advertisement …:Coca-Cola's celebrity endorsements and advertisements are creating positive impact on the buying behaviour of young consumers. There are …

, celebrity endorsement provides a brand a touch of that intended personality, appeal, name and recognition. Selecting a celebrity … celebrity is FRED. Shimp suggested an innovative approach for the same purpose, in terms of TEARS - Trustworthiness, Expertise …