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Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides; Morano, Rogério Scabim; Santos, … - In: International journal of internet marketing and … 19 (2023) 1/2, pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
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Customer experience in social commerce websites : toward an integrated conceptual framework
Beyari, Hasan; Ghouth, Alaa - In: Journal of management research 10 (2018) 3, pp. 52-62
Persistent link: https://www.econbiz.de/10011867004
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Empirical research on the impact of network externalities on online loyalty in B2B platforms
Li, Li; Wu, Xiaoli; Zhang, Yue; Zhao, Jie - In: International journal of networking and virtual … 15 (2015) 2/3, pp. 185-199
Persistent link: https://www.econbiz.de/10011440071
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Increasing online business productivity through customer electronic loyalty : the role of online trust and hedonic value
Bui Thanh Khoa - In: International journal of public sector performance … 12 (2023) 1/2, pp. 252-274
Persistent link: https://www.econbiz.de/10014313464
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Deutsche Unternehmen auf dem Weg zum Web 2.0?
Lattemann, Christoph; Stieglitz, Stefan; Kupke, Sören - In: HMD : Praxis der Wirtschaftsinformatik 46 (2009) 267, pp. 18-26
Persistent link: https://www.econbiz.de/10003854515
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Electronic Marketing
Drees, Norbert (contributor) - 2010
Persistent link: https://www.econbiz.de/10008841384
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Edelight : Blogdelight zeigt Geschäftsgründern wie es geht
Switala, Eva - In: Online-PR im Web 2.0 : Fallbeispiele aus Wirtschaft und …, (pp. 151-167). 2007
Persistent link: https://www.econbiz.de/10003594201
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Wertschöpfung in Virtual Communities : Management sozialer Interaktionen unter Anwendung der Netzwerkanalyse
Rüdt, Christoph - 2007
Persistent link: https://www.econbiz.de/10003597453
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E-Commerce, Web 2.0 and entrepreneurship : opportunities in the u-space
Pitt, Leyland F.; Watson, Richard T.; Berthon, Pierre R.; … - In: International review of entrepreneurship : IRE 7 (2009) 1/4, pp. 7-22
Persistent link: https://www.econbiz.de/10003983334
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Social Web und Social Commerce in der Zukunft : Visionen, Herausforderungen und Perspektiven
Breyer-Mayländer, Thomas; Löffel, Marc - In: Social Web im Tourismus : Strategien - Konzepte - …, (pp. 327-345). 2010
Persistent link: https://www.econbiz.de/10008652754