Jong, Martijn G. de; Lehmann, Donald R.; Netzer, Oded - In: Marketing Science 31 (2012) 5, pp. 838-854
In recent years academic research has focused on understanding and modeling the survey response process. This paper examines an understudied systematic response tendency in surveys: the extent to which observed responses are subject to state dependence, i.e., response carryover from one item to...