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Variety of shopping modes : theoretical framework, pivotal factors, and managerial implications
Redondo, Ignacio; Charron, Jean-Philippe - In: Journal of business economics and management 24 (2023) 5, pp. 857-876
With the development of e-commerce and smartphones, consumers can use a variety of shopping modes (i.e., showrooming, webrooming, and completely offline/online shopping), each of which provides specific advantages in terms of price, assortment, service, etc. Using a great variety of these...
Persistent link: https://www.econbiz.de/10014460384
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Understanding multi-channel consumer behavior : a comparison between segmentations of multi-channel purchases by product category and overall products
Kondo, Fumiyo N.; Okubo, Taishi - In: Journal of retailing and consumer services 64 (2022), pp. 1-13
Persistent link: https://www.econbiz.de/10013209562
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Segmenting multichannel consumers across search, purchase and after-sales
Sands, Sean; Ferraro, Carla; Campbell, Colin L. - In: Journal of retailing and consumer services 33 (2016), pp. 62-71
Persistent link: https://www.econbiz.de/10011598574
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Searching offline and buying online : an analysis of showrooming forms and segments
Schneider, Patricia J.; Zielke, Stephan - In: Journal of retailing and consumer services 52 (2020), pp. 1-12
Persistent link: https://www.econbiz.de/10012132239
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The effect of COVID-19 on consumers' channel shopping behaviors : a segmentation study
Ngoh, Cheryl-lyn; Groening, Christopher - In: Journal of retailing and consumer services 68 (2022), pp. 1-16
Persistent link: https://www.econbiz.de/10013366368
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Analyzing the browsing basket : a latent interests-based segmentation tool
Schröder, Nadine; Falke, Andreas; Hruschka, Harald; … - In: Journal of interactive marketing : a quarterly … 47 (2019), pp. 181-197
Persistent link: https://www.econbiz.de/10012060967
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Consumer preferences for beer attributes in Germany : a conjoint and latent class approach
Meyerding, Stephan G. H.; Bauchrowitz, Alexander; … - In: Journal of retailing and consumer services 47 (2019), pp. 229-240
Persistent link: https://www.econbiz.de/10011995584
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Segmenting online consumers using K-means cluster analysis
Jain, Neha; Ahuja, Vandana - In: International journal of logistics economics and … 6 (2014/2017) 2, pp. 161-178
Persistent link: https://www.econbiz.de/10011472330
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"Online omnivores" or "willing but struggling"? : identifying online grocery shopping behavior segments using attitude theory
Brand, Christian; Schwanen, Tim; Anable, Jillian - In: Journal of retailing and consumer services 57 (2020), pp. 1-18
Persistent link: https://www.econbiz.de/10012304024
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Shopping hard or hardly shopping : revealing consumer segments using clickstream data
Zavali, Melina; Lacka, Ewelina; De Smedt, Johannes - In: IEEE transactions on engineering management : EM 70 (2023) 4, pp. 1353-1364
Persistent link: https://www.econbiz.de/10014304285