for country-specific differences in culture, internet use, and regulations affecting the larger advertising market. Our …Like many other media services, internet search services provide two-sided platforms that coordinate interactions … raised that positive feedback between the consumer and advertising sides of search platforms (more consumer searchers will …

On many multi-sided app platforms, the supply-side monetizes their work with targeted advertising. The targeting of ads …. Important for this debate is to understand the consequences that a ban on targeted advertising would have for app development …. To inform, we exploit that Google, in 2019, banned targeted advertising in Android children’s games. This setting …

Mobile in-app advertising is now the dominant form of digital advertising. While these ads have excellent user …

advertising industry. When advertisers have strong property rights over data regarding consumers' active purchase interests …

This paper considers recent proposals for restricting keyword advertising using competitor brand names. Keyword … advertising is similar to many other widely used and valuable methods of marketing to the customers of rivals that increase … this type of informative and comparative advertising benefits consumers and, conversely, that restricting such advertising …

if advertising markets are sufficiently thick. In turn, we study how disclosure affects the incentives of publishers to … competitiveness of advertising markets and the ability of platforms to profile consumers. We show that, even when most consumers multi …-home, the publishers may be worse off by outsourcing to the intermediary, in particular if they operate in thin advertising …

This paper models competition between two firms, which provide broadband Internet access in regional markets with …