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Purpose – The purpose of this paper is to investigate the usefulness of search query volume data in forecasting demand for hotel rooms and identify the best econometric forecasting model. Design/methodology/approach – The authors used search volume data on five related queries to predict...
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firms can benefit by incorporating automated website evaluation and benchmarking into their internet strategies. Reported … website design efforts forward and supports the goals of reputation management for tourism businesses relying on internet …
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Purpose – The emergence of innovative internet-based reservation systems (iReservation systems) is threatening the …
Persistent link: https://www.econbiz.de/10014874133
Purpose – Findings of previous research imply that virtual contact with other social groups, such as the internet, may … between social distance and the internet as an information source. Design/methodology/approach – A self-administered survey … destinations of Turkey. Findings – A direct relationship between the use of the internet as an information source about the host …
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