inferences about a consumer's preferred product category and offer advertising firms the possibility to target their ads to match … the consumer's taste. Such targeting reduces overall advertising costs and, as a direct effect, increases industry profits … intensify competition between firms. As a result, firms may earn higher profits from "de-targeted" advertising; i.e., when the …

I consider an oligopoly model where, prior to price competition, firms invest in persuasive advertising and induce … advertising is introduced to homogeneous product markets, provides an alternative explanation for price dispersion phenomena …. Despite ex ante symmetry, the equilibrium profile of advertising outlays is asymmetric. It follows that endogenously …

setup differentiated platforms compete in advertising and offer consumers a service free of charge (such as a TV program …) that is financed through advertising. We show that advertising can exhibit the properties of a strategic substitute or …

setup differentiated platforms compete in advertising and offer consumers a service free of charge (such as a TV program …) that is financed through advertising. We show that advertising can exhibit the properties of a strategic substitute or …

Internet access services to consumers and may set fees to content and applications providers “on the other side” of the … Internet. When access is monopolized, we find that generally net neutrality regulation (that imposes zero fees “on the other … also discuss the incentives of duopolists to collude in setting the fees “on the other side” of the Internet while …

Internet access services to consumers and may set fees to content and applications providers “on the other side” of the … Internet. When access is monopolized, we find that generally net neutrality regulation (that imposes zero fees “on the other … also discuss the incentives of duopolists to collude in setting the fees “on the other side” of the Internet while …

The paper focuses on the cost characteristics of Internet technology and on the question whether there are monopolistic … bottlenecks in Internet services which justify regulatory intervention into the market. The analysis is prompted by a discussion … of the cost characteristics of the Internet, which could be the source of monopolistic bottlenecks in Internet services …

of consolidation on advertising prices and quantities). The remaining parts survey the literature on whether there are … too many radio stations; the strategies that stations use to boost the effectiveness of advertising; the effects of non …