of consolidation on advertising prices and quantities). The remaining parts survey the literature on whether there are … too many radio stations; the strategies that stations use to boost the effectiveness of advertising; the effects of non …

, magazines, newspapers, the Internet, and television (the illustrative example henceforth). Most advertising expenditures are … incurred for these media. They are also mainly supported by advertising revenue. Early work stressed possible market failures … sides are coordinated by broadcasters (or “platforms”) that choose ad levels and program types, and advertising finances the …

This chapter focuses on the economic mechanisms at work in recent models of advertising finance in media markets …, and to clarify the conceptual aspects. The chapter first develops a canonical model of two-sided markets for advertising … advertising markets, and concrete issues such as congestion and second-degree discrimination. The second part is devoted to recent …

competition "either or both." A central result is that platform ownership does not affect advertising levels, despite nontrivial … viewer fees. We show that the equilibrium advertising level is inefficiently high. We also demonstrate that entry of a … platform leads to an increase in the advertising level if viewers' preferences for the platforms are negatively correlated …

This paper examines how Internet ventures operate as intermediaries serving both upstream sources of content and … applications as well as downstream consumers. Alibaba, Baidu, Amazon, Facebook, Google, Netflix, Tencent and other Internet … considers how governments can respond to the onset of price and quality of service discrimination within the Internet ecosystem …

The internet giants - Facebook, Amazon, Netflix and Google, among others - have transformed society with both positive … internet giants are multisided markets (MSM); their economic rents are "hidden" from the public. On the user-side of the market …, prices are zero - "free." On the other side of the market, Facebook's and Google's revenues are derived from advertising …

examples. This advertising cost is added into the sales price of the product, resulting in consumers being harmed by the … embedded advertising costs in the products or services purchased. We argue here, using Bork's own criterion - except to expand … Bork critique is a hoax in two ways: Bork's analysis does not include the other side of the market. The cost of advertising …

valorem sales tax on Web services (so-called Web Tax) that are provided free of charge to users, and produce advertising space …-neutral preferences and Web companies compete in a Cournot-Nash fashion on the advertising market but enjoy monopolistic power in the …