In many municipalities in Colombia, the diffusion of electronic commerce (e-commerce) and the expansion of internet coverage have led to economic development. However, some rural regions and municipalities still have limited access to this technology, and its benefits have not been fully...

This paper investigates the impact of four demographic variables and four perceptual drivers identified through a review of the existing literature on adopting subscription-based e-commerce models. Seven hypotheses were tested on a convenience sample of 202 respondents from Croatia. Significant...