This study investigates the factors affecting the acceptance and implementation of E-marketing and its impact on marketing performance in small and medium-sized restaurants (SMRs) in Palestine. Potential factors were derived and conceptually-modelled for analysis based on popular technology...

Despite the increasing significance of mobile-commerce (m-commerce) channels, relatively little empirical research has been conducted to examine what factors drive e-market users' mobile channel adoption and how e-market users' purchase behaviors and expenditure change after the adoption. Using...

Internet-delivered e-services are increasingly being made available to consumers; however, little is known about how consumers evaluate them for potential adoption. Past Technology Adoption Research has focused primarily on the positive utility gains attributable to system adoption. This...