Purpose – In recent years, cause‐related marketing (CRM) has made a significant impact on businesses and charitable organizations. However, the study of CRM as a unique retailing format has received limited academic exploration. Central to this study's investigation is not just shopping ®...

Purpose – This paper seeks to provide an updated, general understanding of supercenter shopping behavior in the USA. Design/methodology/approach – The study employs a sample generated from Retail Forward panel data to assess the impact of demographic variables, including gender, age,...

Purpose – Retail brands (RBs) have become a strategic feature of the grocery industry. Their role in building consumer loyalty is usually taken for granted and yet has not been completely identified. The purpose of this paper is to raise the question of the relationship between RBs and store...

Purpose – To explore US consumers' perceptions of the level of fun associated with non‐price retail promotions and to predict likelihood of participation among demographic groups. Design/methodology/approach – The study employs a sample generated from retail forward panel data ( n =500) to...

Purpose – To identify factors that influence small‐town consumers' satisfaction with local independent retailers and the subsequent relationships of consumer satisfaction to in‐shopping, community attachment, and support of local independent retailers. Design/methodology/approach –...

Purpose – The aim of this paper is to identify consumers' attitudes and behaviour towards organic products in Greece. Design/methodology/approach – This paper draws on a non‐probability quota sample of 660 respondents to explore the attitudes and behaviour of Greek consumers towards...

Purpose – This paper aims to analyze and identify commonalities and differences between the supermarket industry and its logistics capabilities in developed economies such as North America, the European Union and Japan, as well as the emerging Asian economy of India....

Purpose – As retailers in the discount sector proliferate into US retail markets their presence poses competitive challenges for all types of formats that vie for the same target consumer. Practitioners and academics traditionally characterize the discount consumer as one who seeks low‐cost...

Purpose – The purpose of this paper is to explore the structure of the concept of customer‐perceived quality (CPQ) in electronic commerce (e‐commerce). Design/methodology/approach – The study applies the methodology of concept mapping to data obtained from online and offline focus...

Purpose – The purpose of this paper is to investigate store‐switching behaviours for main food‐shopping consequent on a change in operator for a major superstore; to relate results to previous research findings on store‐switching levels; and to use the results to emphasise new directions...