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Transnational corporations in Southeast Asia : institutional approach to industrial organization

Jansson, Hans - 1994

Persistent link: https://www.econbiz.de/10013551286

The changing face of multinationals in Southeast Asia

Andrews, Tim G. - 2003

This book examines how and why corporate strategy, structure and culture is continuing to change markedly in South East …, this book discusses the changing nature of MNC business culture, strategy and practice in the ASEAN regional trading bloc … marketing function -- Product, brand and pricing strategy -- Advertising and promotion -- Distribution -- Conclusions …

Persistent link: https://www.econbiz.de/10012674733

Multinational companies in low-income markets : an analysis of social embeddedness in Southeast Asia

Badry, Dina - 2009 - 1. ed.

Persistent link: https://www.econbiz.de/10003853814

International joint venture performance in South East Asia

Julian, Craig C. - 2005

Craig Julian argues that the International Joint Venture (IJV) phenomena represents two opposing trends. On the one hand, an analysis of the number of new IJVs reveals that they are becoming increasingly popular as a mode of overseas market entry and expansion. On the other hand, however, the...

Persistent link: https://www.econbiz.de/10014473759

Foreign Direct Investment and Intellectual Capital Formation in Southeast Asia

Ritchie, Bryan - 2002

This paper takes the case of Southeast Asia to examine the role played by multinational corporations (MNCs) in the transfer of knowledge and formation of human capital in FDI host nations. It explores the changing nature of FDI within the region and the diversity of environments in which FDI...

Persistent link: https://www.econbiz.de/10012444723