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E-zines silence the brand detractors
Briers, Barbara; Dewitte, Siegfried; Van den Bergh, Jan - 2005
Persistent link: https://www.econbiz.de/10003147414
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Interactive brand experience : the concept and the challenges
Roberts, Mary Lou - In: Advances in electronic marketing, (pp. 103-121). 2005
Persistent link: https://www.econbiz.de/10003168017
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The corporate branding triumvarite : values, promise and behaviour?
Balmer, John M. T. (contributor) - 2004
Persistent link: https://www.econbiz.de/10002590164
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The oneworld alliance brand : a preliminary inquiry
He, Hong-Wei (contributor); Balmer, John M. T. (contributor) - 2004
Persistent link: https://www.econbiz.de/10002590229
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Exploring a free association methodology to capture and differentiate abstract media brand associations : a study of three cable news networks
McDowell, Walter S. - In: The journal of media economics 17 (2004) 4, pp. 309-320
Persistent link: https://www.econbiz.de/10002374760
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How to do business in branded goods : the construction and use of the marketing plan
Morgan, Eric A. G. - 1972
Persistent link: https://www.econbiz.de/10002513508
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The nature and benefits of national brand/private label competition
Steiner, Robert L. - In: Review of industrial organization : RIO 24 (2004) 2, pp. 105-127
Persistent link: https://www.econbiz.de/10002140599
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The future of brands
Clifton, Rita - In: Brands and branding, (pp. 227-241). 2004
Persistent link: https://www.econbiz.de/10002755121
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Advertising and integrated brand promotion
O'Guinn, Thomas C.; Allen, Chris T.; Semenik, Richard J. - 2003 - 3. ed.
Persistent link: https://www.econbiz.de/10001639718
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Designing brand identity : a complete guide to creating, building, and maintaining strong brands
Wheeler, Alina - 2003
Persistent link: https://www.econbiz.de/10001713028