Public accounting firms and other independent assurance providers have developed and marketed Web assurance services resulting in a seal as an indicator of compliance. Academic research finds that seals potentially meet some of the most acute consumer concerns, but that consumers have inadequate...

<title>ABSTRACT</title> This paper investigates some of the reasons that institutions of higher education should NOT regard the student as the customer. It is proposed that differences between profit-seeking enterprises and colleges and universities preclude the customer-focus from being an entirely useful...