MacFarlane, John Douglas; Phelps, Sean; Schulenkorf, Nico - In: Sport, Business and Management: An International Journal 9 (2019) 5, pp. 506-524
Purpose: The purpose of this paper is to document and explore the perceptual motivations for voluntary and continued affiliation with a fitness industry register by its affiliates (“members”) and non-affiliates (“non-members”). The formation of fitness industry registers to impart...