Lee, Tzong-Ru; Sinnarong, Nirote; Hsu, Yi-Hsiang; Lan, … - In: European Business Review 33 (2020) 2, pp. 181-203
Purpose: The purpose of this paper is to investigate the problem faced by many Taiwanese restaurant owners who trying to set up their shops in Thailand. Design/methodology/approach: Two surveys were conducted in this study. The first interview questionnaire was designed using the factors...