Eriksson, David; Hilletofth, Per; Hilmola, Olli‐Pekka - In: Industrial Management & Data Systems 113 (2013) 8, pp. 1169-1188
Purpose – In the premium price range, retailer collaboration and showroom decoration as well as information dissemination play an important role in the consumer sector, particularly in furniture sales. The purpose of this research is to report findings from Swedish wholesaler and its process...