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A study of the antecedents of slogan liking
Dass, Mayukh; Kohli, Chiranjeev; Kumar, Piyush; Thomas, … - In: Journal of Business Research 67 (2014) 12, pp. 2504-2511
A slogan is an integral component of a brand's advertising platform that helps shape its identity and define its positioning. While prior literature has focused on the recall of slogans, knowledge regarding why consumers like some slogans more than others is still limited. This paper uses data...
Persistent link: https://www.econbiz.de/10010931216
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A brand is forever! : a framework for revitalizing declining and dead brands
Thomas, Sunil; Kohli, Chiranjeev - In: Business horizons 52 (2009) 4, pp. 377-386
Persistent link: https://www.econbiz.de/10003865702
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Are you in good hands? : slogan recall ; what really matters
Kohli, Chiranjeev; Thomas, Sunil; Suri, Rajneesh - In: Journal of advertising research 53 (2013) 1, pp. 31-42
Persistent link: https://www.econbiz.de/10009745874
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What really makes a promotional campaign succeed on a crowdfunding platform? : guilt, utilitarian products, emotional messaging, and fewer but meaningful rewards drive donations
Chen, Steven; Thomas, Sunil; Kohli, Chiranjeev - In: Journal of advertising research 56 (2016) 1, pp. 81-94
Persistent link: https://www.econbiz.de/10011486076
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Brand equitiy : leveraging brands in international markets
Broyles, S. Allen; Thomas, Sunil; Kohli, Chiranjeev; … - 2011
Persistent link: https://www.econbiz.de/10009232316
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Online video modules for improvement in student learning
Lancellotti, Matthew; Thomas, Sunil; Kohli, Chiranjeev - In: Journal of education for business 91 (2016) 1, pp. 19-22
Persistent link: https://www.econbiz.de/10011498058
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Student attitudes towards hybrid business classes : lessons for implementation
Kohli, Chiranjeev; Lancellotti, Matthew P.; Thomas, Sunil - In: Journal of the Academy of Business Education : JABE 18 (2017), pp. 387-395
Persistent link: https://www.econbiz.de/10011810569
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A brand is forever! A framework for revitalizing declining and dead brands
Thomas, Sunil; Kohli, Chiranjeev - In: Business horizons 52 (2009) 4, pp. 377-386
Persistent link: https://www.econbiz.de/10008262189
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Are You In Good Hands? Slogan Recall: What Really Matters
Kohli, Chiranjeev; Thomas, Sunil; Suri, Rajneesh - In: Journal of advertising research 53 (2013) 1, pp. 31-42
Persistent link: https://www.econbiz.de/10010105388
Cover Image
A brand is forever! A framework for revitalizing declining and dead brands
Thomas, Sunil; Kohli, Chiranjeev - In: Business horizons 52 (2009) 4, pp. 377-387
Persistent link: https://www.econbiz.de/10008896787