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110731
Advocacy
advertising
and the multinational corporation
Sethi, S. Prakash
- In:
The Columbia journal of world business : publ. …
12
(
1977
)
3
,
pp. 32-46
Persistent link: https://www.econbiz.de/10003678681
Saved in:
110732
Optimal
advertising
for the Nerlove-Arrow model under a budget constraint
Sethi, Suresh P.
- In:
Operational research quarterly : OR
28
(
1977
)
3/2
,
pp. 683-693
Persistent link: https://www.econbiz.de/10003678768
Saved in:
110733
Optimal control of the Vidale-Wolfe
advertising
model
Sethi, Suresh P.
- In:
Operations research
21
(
1973
)
4
,
pp. 998-1013
Persistent link: https://www.econbiz.de/10003678774
Saved in:
110734
Haftung für Werbeaussagen beim Absatz von Kapitalanlagen in der Bundesrepublik Deutschland und in den USA
Trost, Ulrich
;
Seymour, Bruce
- In:
Recht der internationalen Wirtschaft : RIW ; …
28
(
1982
)
7
,
pp. 470-477
Persistent link: https://www.econbiz.de/10003678780
Saved in:
110735
Der Werbemarkt der Zukunft : Eine Delphi-Prognose
Witte, Eberhard
;
Senn, Joachim
- In:
Journal of business economics : JBE
53
(
1983
)
11
,
pp. 1042-1051
Persistent link: https://www.econbiz.de/10003678907
Saved in:
110736
Die neue Konzeption der Sparkassen-Gemeinschaftswerbung ab 1987
Schröder, Gustav Adolf
-
1987
Persistent link: https://www.econbiz.de/10003680284
Saved in:
110737
Werbung
und Marketing
Sihler, Helmut
- In:
Zukunftsfaktor Führung : Unternehmen auf dem Weg ins …
,
(pp. 161-174)
.
1987
Persistent link: https://www.econbiz.de/10003680316
Saved in:
110738
Werbepsychologische Gesichtspunkte bei der Gestaltung von Werbebriefen
Siebel, Paul Gerherd
-
1952
Persistent link: https://www.econbiz.de/10003680639
Saved in:
110739
Chemiegemeinschaftswerhung : Prakt. Erfahrung mit Werbewirkungsforschung
Sieh, Hans C.
;
Bernhard, Ulrich
- In:
Marketing : ZFP ; journal of research and management
6
(
1984
)
2
,
pp. 99-106
Persistent link: https://www.econbiz.de/10003680799
Saved in:
110740
Marktforschung und Werbeforschung
Sittenfeld, Hans
- In:
Handbuch des Werbeleiters
,
(pp. 873-910)
.
1960
Persistent link: https://www.econbiz.de/10003681249
Saved in:
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