Showing 115,361 - 115,370 of 116,343
Purpose – The purpose of this paper is to identify the main factors that explained the shopping motivations among Portuguese consumers and to categorize possible groups based on those dimensions. The paper also intends to confirm the results obtained in previous studies carried out in the USA,...
Persistent link: https://www.econbiz.de/10014803485
in turn affect shopper satisfaction. It is reasonable to speculate that these effects would be even more pronounced had …
Persistent link: https://www.econbiz.de/10014803487
Purpose – The purpose of this paper is to investigate young New Zealand shoppers' ethnocentricity and brand perceptions … brand choices, and by investigating whether young New Zealand shoppers have different price and brand‐user image congruency … ethnocentricity does not have an influence on their perceptions of brands. Price perceptions and self/brand user congruency …
Persistent link: https://www.econbiz.de/10014803489
Purpose – The purpose of this paper is to examine the role of atmospherics in the creation of an hedonic retail experience by comparing the perceived differences between a retail environment attempting to provide an hedonic experience and one with a more utilitarian focus....
Persistent link: https://www.econbiz.de/10014803491
Purpose – The aim of this paper is to analyse the role of “trust” and “confidence/pessimism” in influencing consumer attitudes and buying intentions with respect to retail brands and products. Design/methodology/approach – Following a review of the relevant literature, the paper...
Persistent link: https://www.econbiz.de/10014803495
Purpose – The purpose of this paper is to test the cross‐national application of an extended technology acceptance model (TAM) in online shopping across the USA and China. Specifically, the proposed model is tested for invariance, and used to investigate the effect of the TAM constructs on...
Persistent link: https://www.econbiz.de/10014803496
Purpose – The purpose of this paper is to investigate the extent of retail change in the UK grocery sector over the last 30 years. Design/methodology/approach – In 1980, a press article by Richard Milner and Patience Wheatcroft attempted to anticipate retail change by 1984. Taking that as a...
Persistent link: https://www.econbiz.de/10014803500
Purpose – The purpose of this study is to identify shopper segments based on benefits sought from TV home shopping and profiled the identified segments in consumer characteristics and market behaviors. Design/methodology/approach – A sample of 887 consumers who had watched a TV home shopping...
Persistent link: https://www.econbiz.de/10014803509
Purpose – Retailing in India is an unchartered territory. Food and grocery is the most promising area for setting up retail business in India. An understanding of shopper retail format choice behaviour will enable retailers to segment their market and target specific consumer groups with...
Persistent link: https://www.econbiz.de/10014803512
Purpose – The purpose of this paper is to examine the cultural influences on young consumers' loyalty tendency and evaluations of the relative importance of apparel retail store attributes in Taiwan and the USA. Design/methodology/approach – A structured questionnaire was developed to...
Persistent link: https://www.econbiz.de/10014803513