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The effect of verbal brand personification on consumer evaluation in advertising : internal and external personification
Chu, Kyounghee; Lee, Do-Hee; Kim, Ji Yoon - In: Journal of business research : JBR 99 (2019), pp. 472-480
Persistent link: https://www.econbiz.de/10012023689
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Luxury brands pursuing lifestyle positioning : effects on willingness to pay
Massara, Francesco; Porcheddu, Daniele; Melara, Robert D. - In: The journal of brand management : an international journal 26 (2019) 3, pp. 291-303
Persistent link: https://www.econbiz.de/10012060072
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Ad wearout wearout : how time can reverse the negative effect of frequent advertising repetition on brand preference
Kronrod, Ann; Huber, Joel - In: International journal of research in marketing : IJRM ; … 36 (2019) 2, pp. 306-324
Persistent link: https://www.econbiz.de/10012063330
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Can your advertising really buy earned impressions? : the effect of brand advertising on word of mouth
Lovett, Mitchell J.; Peres, Renana; Xu, Linli - In: Quantitative marketing and economics : QME 17 (2019) 3, pp. 215-255
Persistent link: https://www.econbiz.de/10012098687
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Advertising and brand attitudes : evidence from 575 brands over five years
Du, Rex Yuxing; Joo, Mingyu; Wilbur, Kenneth C. - In: Quantitative marketing and economics : QME 17 (2019) 3, pp. 257-323
Persistent link: https://www.econbiz.de/10012098690
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The effect of perceived advertising effort on brand perception : implication for retailers in Hong Kong
Chan, Fong Yee; Chan, Hung Fai; Tang, Felix - In: The international review of retail, distribution and … 27 (2017) 1, pp. 78-93
Persistent link: https://www.econbiz.de/10011703183
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Advertising's impact on pre-schoolers' brand knowledge and materialism
Watkins, Leah; Aitken, Robert; Robertson, Kirsten; … - In: International journal of consumer studies 40 (2016) 5, pp. 583-591
Persistent link: https://www.econbiz.de/10011620097
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An investigation of brand placement effects on brand attitudes and purchase intentions : brand placements versus TV commercials
Davtyan, Davit; Cunningham, Isabella - In: Journal of business research : JBR 70 (2017), pp. 160-167
Persistent link: https://www.econbiz.de/10011620408
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Do social advergames affect brand attitudes and advocacy?
Tuten, Tracy L.; Ashley, Christy - In: Journal of marketing communications 22 (2016) 3, pp. 236-255
Persistent link: https://www.econbiz.de/10011613162
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Young consumer-brand relationship building potential using digital marketing
Confos, Nicolla; Davis, Teresa - In: European journal of marketing : EJM 50 (2016) 11, pp. 1993-2017
Persistent link: https://www.econbiz.de/10011641452