In this study, violent advertising is discussed. An empirical study, using picture analysis, is carried out. The intent of the advertisers’ message is compared with the interpretation of a male and a female consumer group. It is concluded that the consumers’ interpretations not are the ones...

Purpose – The purpose of this paper is to review international industrial purchasing and marketing literature with a focus on portfolio models, to develop portfolio models for buyers' and sellers' international strategies, and to combine the models so that both the buyer and seller...

Purpose – The purpose of this paper is to compare similarities and differences in perceived quality of business relationships in Norway and Sweden. Design/methodology/approach – The Norwegian and Swedish sampling frames consisted of 600 small‐ and medium‐sized firms in each country. A...

Purpose – The purpose of this article is to, first, offer insights into the relationship between industry idiosyncrasies and international new ventures (INVs), and then present a research conceptual framework that identifies the role of industry factors in new venture internationalization...

Purpose – This paper aims, by a direct comparison, to address the differences and similarities of the internationalization processes of multinational companies both from developed and emerging countries. Design/methodology/approach – This study employed qualitative approach, using an...

This paper analyses growth patterns in three high‐growth Swedish firms (Intentia, IBS, and in the enterprise resource planning (ERP) industry. A multi‐theoretical framework is developed and used to analyse the firms’ growth. It is concluded that growth is a complex phenomenon that has to...

Purpose – The purpose of this research is to identify and analyse the common characteristics and behaviour of entrepreneurs that affect the establishment of Born Global firms. The differences between the Australian and Swedish contexts will be scrutinized. Design/methodology/approach – This...

Purpose – The purpose of this paper is to discuss the research on internationalization in small firms and research on managerial behavior, and it aims to develop new research questions that can enhance the understanding of the interface between these two areas. Design/methodology/approach –...

Purpose – The purpose of this paper is to improve the understanding of the relationship between the manager and growth in small firms, through a review of earlier research. Design/methodology/approach – A review of articles published during the last 25 years is carried out in order to answer...

Purpose – The purpose of this study is to enhance the understanding of a born global firm's early internationalization process and the entrepreneur's decisions regarding internationalization by using effectuation theory. Design/methodology/approach – An explorative case study is used to...