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Will shoppers adopt online group buying? : understanding predictors of consumers' intention to adopt online group buying in a typical sub-Saharan African context
Ojiagu, Nkechi C; Ojiaku, Obinna Christian; Nkamnebe, … - In: The international journal of business science & applied … 17 (2022) 3, pp. 13-30
Globally, online group buying (OGB) enjoys wide acceptance within the ecosystem of electronic commerce. Despite its popularity, it is still nascent in Nigeria and most sub-Saharan African (SSA) economies. With increased internet and online shopping penetration in SSA, the low-price advantage of...
Persistent link: https://www.econbiz.de/10014501247
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Technology adoption factors in the digitization of popular culture : analyzing the online gambling market
Scott, Stephanie; Hughes, Paul; Hodgkinson, Ian; Kraus, … - In: Technological forecasting & social change : an … 148 (2019), pp. 1-10
Persistent link: https://www.econbiz.de/10012228610
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Risk perception on adoption intention of digital economy : an integration of perceived risk theory with TAM model
Priya, A. R. Shanmuga; Poonguzhali, P.; Krishnaraj, R.; … - In: International journal of business excellence : IJBEX 24 (2021) 3, pp. 360-372
Persistent link: https://www.econbiz.de/10012596372
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Understanding online gamers' intentions to play games online and effects on their loyalty : an integration of IDT, TAM and TPB
Agag, Gomaa M.; Khashan, Mohamed A.; ElGayaar, Mohammed H. - In: Journal of customer behaviour 18 (2019) 2, pp. 101-130
Persistent link: https://www.econbiz.de/10012257454
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Understanding the role of social media marketing and technology adoption model in shaping customer adoption of digital banking
Basoeki, Jonathan Bagus Pradhana; Agus, Anna Amalyah - In: The South East Asian journal of management 17 (2023) 2, pp. 50-73
Persistent link: https://www.econbiz.de/10014429032
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Innovation Adoption in Online Travel Agent Platforms
Mantovani, Andrea - 2020
This paper analyzes the strategic opportunities enabled by one of Booking.com's managerial innovations introduced in 2015-16: a new online discount feature. Focusing on the hospitality and online booking platforms, we explore the role of the heterogeneity in characteristics that make...
Persistent link: https://www.econbiz.de/10012850531
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Determinants of smartwatch adoption among IT professionals : an extended UTAUT2 model for smartwatch enterprise
Kranthi, A. K.; Ahmed, K. A. Asraar - In: International journal of enterprise network management 9 (2018) 3/4, pp. 294-316
Persistent link: https://www.econbiz.de/10011971312
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A review on the evolution of user acceptance behaviour in collaborative e-commerce
Jiang, Guoyin; Ma, Feicheng; Wang, Youtian - In: International journal of electronic finance : IJEF 6 (2012) 1, pp. 62-78
Persistent link: https://www.econbiz.de/10009546723
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User acceptance of metaverse : insights from Technology Acceptance Model (TAM) and Planned Behavior Theory (PBT)
Toraman, Yavuz - In: Emerging Markets Journal : EMAJ 12 (2022) 1, pp. 67-75
Persistent link: https://www.econbiz.de/10013362999