Lefgren, Lars; Platt, Brennan C.; Price, Joseph - 2011
-ante. We formalize this cognitive bias in a simple model of distorted Bayesian updating. We then examine strategy changes made … by professional football coaches. We find they are more likely to revise their strategy after a loss than a win - even … a loss was expected, and the offensive strategy is revised even when failure is attributable to the defense. These …