Purpose – This paper aims to investigate a high‐profile marketing stratagem staged by a robot manufacturer. Design/methodology/approach – The exhibition, press release and video are described. The relevant technical details of the KUKA robot and controller are presented, followed by those...

Purpose – The paper aims at modelling a game‐theoretical framework that covers the basic mechanisms of lease contract negotiations while making allowance for relevant behavioural aspects. Design/methodology/approach – Based on a review of literature about negotiation processes the work...

Purpose – The purpose of this paper is to provide an understanding of how a phenomenon or process of collective action with regard to the negotiation in value capturing can be expected to happen in a certain way, which in the end could improve our understanding of value capturing...

Purpose Build-operate-transfer (BOT) contracts are widely used in the construction and operation of charging piles for new energy vehicles worldwide and stipulate that governments grant charging pile operators franchises for a certain period of time to invest in the construction and operation of...

Purpose Based on the background of enterprise digital transformation, this paper aims to examine the impact of digitization on the cooperative behavior and environmental performance of green technology innovation. Design/methodology/approach By constructing a model of quantity competition...

Purpose With the development of e-commerce and mobile payment, platform sales become unstoppable, and many manufacturers also encroach on online market by establishing direct selling channels. Channel conflict intensifies in online market and quality differentiation and is widely used in...

Purpose This paper considers a supply chain with a manufacturer (she) selling through an online retail platform (he) and studies the channel structure choices of two firms when investing in advertising. Design/methodology/approach The authors assume that the platform provides the manufacturer...

Purpose With the booming of live commerce, sellers provide products through not only their traditional channels but also the anchors who show products by live broadcast, forming a live commerce supply chain. In fact, such selling mode generates two effects: the live broadcast service of the...

Purpose – The purpose of this paper is to determine the optimal sale effort deployment under dual-channel distribution which combines a traditional brick and mortar retail channel from the partner retailer and an online direct channel from the manufacturer. Design/methodology/approach – A...

Purpose The purpose of this paper is to compare the pricing decisions and earning potential of the software supplier and the smart device manufacturer in different software promotion strategies. Design/methodology/approach Based on game theory, the authors formulate two promotion models, that...